EN DE

€500,000 for your startup – present your business idea and get started now!

Take part in the W&W brandpool startup challenge and secure funding of up to €500,000.

We are looking for innovative digital business models (B2C and B2B2C) in the areas of housing, finance, health, family, education and mobility. On occasion of the new.New Festival taking place at Stuttgart’s Hanns-Martin-Schleyer-Halle from the 8th to the 10th October 2018, we will evaluate your ideas for customer benefits, feasibility and monetization opportunities.


Even after the end of the startup challenge in line with the new.New Festival there is still a chance for you to pitch your idea. 

Just get in contact via brandpool@ww-ag.com!


Here’s how:


W&W brandpool

W&W brandpool GmbH is part of the Wüstenrot & Württembergische Group. The W&W Group specializes in providing for the future by covering your safeguarding, home ownership, risk protection and capital formation.

W&W brandpool focuses on the digital business models of the W&W Group in its own particular field of business. The goal is to develop and invest in innovative business models in order to tap into new customer groups and markets. The result is a digital ecosystem covering the areas of housing, finance, health, family, education, and mobility, within which mutual lead generation becomes possible. The focus lies on diverse customer interfaces, agility and customer-oriented solutions.


Our Brands

Four young companies are already part of the W&W brandpool portfolio. They use sustainable technologies to create innovative business models and customer-oriented solutions.

Adam Riese – Take out insurance online

The digital brand Adam Riese stands for simple, high quality insurance products at fair prices. Customers can compare prices and products through brokers or online themselves and then take it out directly through broker pools, online comparison sites, or the following website: www.adam-riese.de.

NIST – Real estate made easy

NIST GmbH’s web-based financial assistant helps customers in the search for real estate – from the first steps to financing. Customers can use the videos and screen sharing on www.nist.de for advice on buying real estate, and use the financing certificate to prove their creditworthiness quickly and easily.

Keleya – the pregnancy app

With the Keleya coaching app, expectant mothers are provided with nutrition plans and physical well-being tips, as well as instructions on Yoga and Pilates workouts. The programme adapts to your own individual goals and needs.

Treefin – the intelligent financial assistant

The “FinanzGuide” and “treefin” apps from treefin GmbH in Munich help customers to review, manage and optimize their insurance, building society and bank portfolios via smartphone, tablet or desktop computer.